How we work
Two ways to work together.
We don't sell hours and we don't sell software that just sits there. Every project is structured around a real outcome, with both sides accountable to it. Below is how each kind works — scope, timeline, how the money works, what we bring, what you bring, and the first step.
Looking for the side of GVP that builds for itself? See the Studio.
Tools that should already exist.
Websites, integrations, automations. A clear problem with a clear fix — scoped at a flat fee and shipped fast.
Scope
A specific problem you already understand. We deliver a working fix.
Timeline
Usually 1–4 weeks, start to finish.
How the money works
Flat fee, agreed up front. No hourly billing, no surprises.
You bring
The problem in plain language and access to the people who feel it.
We bring
Discovery, design, build, and handoff. We stay reachable after.
First step
A short call to scope the fix.
A real partnership, not a contract.
You bring a problem worth solving for an industry. We bring the product experience. We share the cost and the upside of the build — and we never take equity in your business.
Scope
A product, not a one-off — built with you, used by you first, and built to scale to others.
Timeline
Typically 3–12 months to a working first version, then built out together.
How the money works
You pay reduced project fees in exchange for a share of the upside if what we build can be sold or licensed to others in your industry. The split is agreed in writing before kickoff. We do not take equity in your business.
You bring
Your industry expertise, early-user access, real feedback, and a portion of the build cost.
We bring
Product, design, engineering, infrastructure, and ongoing build — from idea to live and beyond.
First step
A working session to validate the opportunity together.
The process, in five steps
How a conversation becomes a partnership.
No hourly invoices. No 90-page scope docs. Both sides accountable to the outcome.
- 01Your frustrationRaw is fine.
- 02We listenNo pitch.
- 03We validateIs this real?
- 04We prototypeTouch it. React.
- 05Partner & buildBoth sides on the hook.
FAQ
Questions we hear before the first call.
- Is GVP one person or a team?
- One founder, with a small network of trusted collaborators. Jeff leads every project personally. When a build needs more hands, he brings in vetted engineers, designers, and domain experts he's worked with before.
- Does Partner Builds mean you take equity in my business?
- No. The 'shared upside' in a Partner Build is a share of revenue if what we build together is later sold or licensed to other companies in your industry. We never take equity in your business. The split is written down before either of us starts.
- Who owns the code we build?
- Spelled out in writing before either of us starts. For Quick Wins, you own the deliverables outright. For Partner Builds, ownership and licensing terms are negotiated based on what each side puts in. We don't surprise partners with terms.
- What industries do you work in?
- We've built software for state government, consumer mobile, healthcare, eye-care SaaS, and most recently for property and business improvement districts. We're industry-agnostic but partner-specific — the question we ask first is whether we can do meaningful work together.
- Do you charge by the hour?
- No. Quick Wins are a flat fee. Partner Builds are co-funded with written terms. We never bill for hours.
- What if I want to walk away in month six?
- We build exit terms into the agreement up front. You're never locked in by code you can't take with you, and the conditions are written down before kickoff.
- Do you sign NDAs?
- Yes — happy to. We typically suggest a mutual NDA before the first deep working session.
- How do I know if my problem is the right fit?
- Send a paragraph. If it's not a fit, we'll tell you and try to point you somewhere that is. We'd rather pass on the wrong work than start it.
Ready to start one of these?
Tell us which kind, and what you're working on.